Lost in Lualand

The algorithm feeds you more of what you already like, so this is likely to be a snapshot of a subsection of certain social media platforms (instagram and youtube, because I've seen it myself; tiktok and twitter, as reported to me by friends since I'm not on either; maybe others). Within this subsection of certain social media platforms, you'll find that if there are posts or videos praising Malaysia or showing photos/footage of major Malaysian cities, there will be comments from my fellow Malaysians jokingly decrying it as AI, or fake news, or "actually this is Singapore/Thailand/Indonesia, please don't come to Malaysia, we still live in trees". It's a whole joke and in-joke, and some non-locals have figured it out and play into it. We will be there, in the comments, refusing to directly claim the positivity from outsiders.

I've seen some comments claim that this trend is because we're afraid of overtourism. That may be the motivation of some, but IMO not the major one.

With a disclaimer that this is my personal impression of why we feel and respond this way, and of course I can only speak to those of my own social and business circles that have discussed this, and I think that younger generations have their own interpretation of it. I think the real reason goes back to how we used to feel in the 1980s and 1990s, as a South East Asian country that the international community didn't really know about. Oh, people know about our famous neighbours: Singapore, Thailand, Indonesia. But we kept getting left out of the global conversation; an afterthought in news, business dealings and pop culture, or folded in/mistaken for our more-famous neighbours.

After a while, I believe, we preferred it that way. Being low-key means we don't get sucked into geopolitical drama as much, and the global perception of us (IF ANY) would be so wrong that it's easier to laugh about it than get upset. (The "we still live in trees" was a legit thing for years, before we took it.) Singapore can get the high-profile billionaire expats. Indonesia and Thailand can get the cultural exposure. To not know about us is to have no expectations about us, which is to be pleasantly surprised by us, if you visit.

Because we know very well what our shortcomings are. We love our food, our cultures (major lion dance troupes are ours!), our mishmash of identities. But we also know our infrastructure is uneven, our cities are not walkable (with only a few exceptions), our salary levels are not competitive, conservative populism still reigns, LGBTQ people might as well not exist (though they do, in the cracks of plausible deniability), and that we can be insidiously bigoted in ways that aren't obvious without context. But on the flipside, our standard of living has improved in such a way that a lot of us don't realize it has improved: our metro lines are great, some of our government services are better than some more advanced countries, our banking and payment systems are excellent, the multiculturalism is so ingrained that we take it for granted until non-locals point out how unusual it is. So while we do feel pride in ourselves, whatever that means, we also don't feel that being loud about it is the right way to go.

It's not self-deprecating, I think. More like, it comes from an awareness that we can do better and wincing preemptively before our ugly bits get exposed.